Businesses: “Twitter Costs Us $1.4 Billion”

Apparently, Twitter addiction has invaded the UK workplace.

A survey conducted by IT services group, Morse has shown that people in UK spent 40 minutes per week on social-networking sites such as Facebook and Twitter.

While many businesses have taken extreme measures to ban employees from Facebook, Twitter seems to be off the hook (or maybe not).

But how many of us would believe the astonishing “destruction” that the micro-blogging giant could cause? BBC has explicitly stated that “Staff who use Twitter and other social networking sites while at work are costing UK businesses £1.38bn every year…”

More from Philip Wicks from Morse:

“The popularity of social networking sites such as Twitter and Facebook has grown considerably over the last couple of years, however with it has come the temptation to visit such sites during office hours,”

“Without guidelines and usage polices businesses are leaving themselves wide open to a reduction in productivity, brand damage and security risks,”

What should businesses do?

Although the survey is done in the UK, we could very well expect similar results elsewhere.

So what should businesses do?

Banning Twitter is one way to put such “destruction” to a halt. If you still believe that embracing Twitter at your workplace is beneficial, perhaps this might help.