Brillio acquires India-based data analytics startup Marketelligent

Bangalore-based data analytics startup Marketelligent has been acquired by US-based Brillio, a software development and technology consultant company, for an undisclosed sum, reports The Economic Times. Roy Cherian, co-founder and CEO of Marketelligent, confirmed to Tech in Asia that the purchase comes in the form of an all-cash deal. For now, Marketelligent will continue to function with the same name.

IIM-Ahmedabad alumnus Cherian teamed with IIT-Delhi grad Anunay Gupta to start Marketelligent with a focus on data analytics in 2008. The team juggles big data to share insights and patterns about information it collects with clients in retail, energy, banking and healthcare. Clients that receive the data can then use predictive analysis to make the most of their resources.

With a team of 100, the company handles some top brands such as Dell, Coca Cola, American Express, and and a host of other companies. All of the company’s staff will join New Jersey-headquartered Brillio but remain in India.

Brillio offers variety of services ranging from software development to technology support under the big umbrella of IT consultancy services. After this acquisition, Marketelligent will gain access to Brillio’s rich clientele.

India-based data analytics startups bullish on big data have drawn attention from global companies this year. Ad retargeting company Vizury secured funding for expansion plans in China. Last month, Business Intelligence provider Nielsen acquired niche data analytics firm Indicus Analytics. Big data startup DataRPM bagged US$5.1 million funding from US investors earlier this year.

(source: The Economic Times)