Photo credit: @kathychen2016.
Months after Twitter laid off 9 percent of its staff and amidst an exodus of senior executives, the company’s China chief, Kathy Chen, today announced her resignation.
She revealed the move in a twelve-part tweetstorm hours before the start of the new year.
While Twitter has been blocked in mainland China since 2009, the troubled social network is still active in the country in pursuit of Chinese companies who want to advertise globally on Twitter. Major clients include Huawei and state news agency Xinhua.
1/12 Hi everyone, I have some updates to share with you about Twitter's Greater China business.
— Kathy Chen (@kathychen2016) December 31, 2016
2/12 As you know, our focus in Great China is to help Chinese businesses to reach a global audience on our live communications platform.
— Kathy Chen (@kathychen2016) December 31, 2016
3/12 Great China is one of our fastest growing revenue markets in Asia Pacific for Twitter today and we remain committed to this market.
Bad year for Twitter
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