Jumping on the social media bandwagon could be a disaster if your business isn’t prepared for it.
Unlike other media, social media requires a business to stay committed (see “Business: Don’t Use Social Media If You’re Not Ready“)
The post also included additional questions that we found useful in helping businesses decide if they are ready for social media.
Several Penn Olson readers requested us to elaborate on the questions listed. And yes, we’re certainly more than willing to do so. Here you go!
1. What are your business goals?
Having a clear set of business goals is of utmost importance. Are you using social media for maintaining customer relations, building awareness or selling? These goals would determine your execution and performance indicators.
Often, it is not a great idea to focus solely on selling. It makes the business self-centric and I am pretty sure your audience wouldn’t like that.
2. What is your budget?
Signing up on Twitter and Facebook is free, but the time spent on maintaining profiles can be a huge investment. The amount of resources you have would determine the tools to use and the scale of your social media project.
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