Changsu Lee from 5Rocks gives you app engagement tips and tricks (#StartupAsia preview)

Apple’s App Store and Google Play opened up marketplaces in which major companies, tiny startups, and new app developers could reach out to billions of smartphone users. As smartphone adoption exploded, many app developers came to realize that the challenge was not geographic reach – it was a complex nexus of app discovery, engagement, and monetization.

Entrepreneurs who attend our Startup Asia Tokyo 2014 event on September 3 and 4 will get expert advice on how to tackle this challenge from Changsu Lee, the CEO and co-founder at 5Rocks. Tapjoy just paid millions for his expertise with the acquisition of 5Rocks last week – but you’ll get the benefit of his wisdom at a much smaller price-tag. His keynote, 10 tactics that may improve your app engagement today will be presented on the afternoon of September 4.

Lee is a serial entrepreneur that led the tech team at GameON, a Japanese developer and publisher of video games, and also worked as a product manager at SK Telecom, Korea’s largest telco. 5Rocks was in closed beta for a long time and finally launched officially in April. Four months later, it was acquired for an undisclosed sum. Here’s our profile of 5Rocks from April.

Get Startup Asia Tokyo 2014 tickets here. Use the code latebird before August 22 to receive a 10 percent discount.

See: Japan and South Korea spend the most money per capita on apps