Youku HQ in Beijing
Chinese online video streaming site Youku (NYSE:YOKU) has just announced a new agreement with NBCUniversal on a collection of feature films coming to Youku Premium, its paid service. They will include older titles such as those from The Mummy franchise, the Jurassic Park franchise, Schindler’s List, Trainspotting, and The Big Lebowski [1].
The deal will also bring current films to Youku Premium (including Safe House and Contraband for example) after they have been released in Chinese theaters. Youku’s vice president of movie operations and corporate development, Huilong Zhu, noted:
Youku has been steadily broadening and deepening our partnerships with Chinese and international studios […] Our new agreement with NBCUniversal is one more step forward towards our goal of offering the highest quality content to Youku’s more than 300 million viewers.
In addition to this new agreement with NBCUniversal, Youku also has content deals in place with Lionsgate, Twentieth Century Fox, Warner Bros, Disney, Dreamworks, and Paramount.
The Motley Fool points out that agreements like these haven’t done much to excite investors, noting that ad supported videos aren’t especially lucrative, and getting users to pay for a service like Youku Premium in China is ‘easier said that done.’
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How do you say ‘the dude’ in Chinese? ↩
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