Start-up YFind Wants To Make Buildings Location Intelligent

Newly formed Singapore-based start-up YFind is the latest location-based start-up in the country. It has nothing to do with check-in or badges. Rather the team has a vision to make buildings “location intelligent.”

YFind’s mobile app uses WiFi signals to detect the position of a mobile device. So what’s that good for? Melvin Yuan, one of the co-founders of YFind explained via email:

If you’re a customer, this means you can now easily find amenities like the nearest toilets and the right ATMs. If you’re a retailer or mall operator, it means you will be able to engage your customers more effectively – telling them what’s available around them, immediate and relevant promotions, and what else is happening in the mall at any point in time. It’s real-time, contextual customer engagement at its finest.

Catch the demo to learn more:

With its amazing location tracking on both horizontal and vertical planes as shown in demo, YFind also provides location-based advertising services whereby any YFind users will receive ads when they are near your doorstep, making its location-based ads highly relevant and timely.

Of course, the data collected can also be used to understand foot traffic, shopping behavior, and time spent shopping – which would greatly help businesses to understand consumer behavior and better plan their marketing campaigns.

All these features are believed to be rolling out soon. YFind is a very young start-up which was just launched earlier this month and the demo does look promising. Besides Yuan, other co-founders include Dr Ting See Ho and Dr Han Ying.

We’ll update as we learn more.