ZTE isn’t tuned in to what consumers have to say – a connection that Xiaomi not only values, but relies on.
“Twitter’s primary objective in India and emerging markets is growth,” says Jaitly. And now it has a weapon that will help a lot.
Twitter confirmed today that it has acquired Zipdial, an Indian startup that has made a business out of something really unusual – missed calls.
Alibaba announced in a statement today it has bought a majority stake in AdChina, the country’s largest independent digital advertising technology platform.
Line revives a 12-year-old movie to pull at Indonesians’ heartstrings in this clever piece of viral marketing
Indonesia doesn’t have a Super Bowl to showcase the year’s cleverest advertising, but it does have a strong romance film audience. Japanese chat app and social network Line is well-known in the archip...
When it comes to internet fame in China, few people can rival Japanese porn star and all-around entertainer Sola Aoi. Although pornography is technically illegal in China, many of the country’s intern...
Shrewd marketers should localize the concept of an ice bucket challenge to Asia, but you first need to know what makes the campaign great.
Raket.ph is leveraging the strength of its domain name and branding to quickly grow its number of users.
As a startup, chances are the best way to reach out to your target market will be through online marketing. Here are 3 important tips.
Jonha Revesencio provides ten tips on how entrepreneurs can better pitch to the media and blogosphere.
Inbound marketing: how social media can be your startup’s strongest and cheapest lead generation machine
In recent years, inbound marketing has proven to the more popular choice over the traditional outbound marketing strategy. Here's where social media comes in.
GrabTaxi executive and part-time model Natasha Bautista shares what it’s like to be an attractive woman in tech.
The soon-to-launch App Virality is “a growth-hacking toolkit” for app developers, says Laxman Papineni as he pitches onstage at Startup Asia Singapore 2014.
Consumers are accumulating loyalty points without spending them. Singapore startup Giift wants to unlock the hidden value.
WeChat has come out with a bizarre new ad that features Facebook founder and CEO Mark Zuckerberg visiting his psychotherapist. Sorta.