After spreading its wings in Indonesia, Multiply is now increasingly known to the public as one of the most widely used e-commerce sites in the country. Now local telco giant XL Axiata is partnering with the service to launch an online shopping site.
The XL123 shopping site is also cooperating with the one of the largest gadget vendors in Indonesia, Erafone to present a wider selection of products. This site contains various gadgets that have been bundled with XL, such as smartphones, tablets, and also modems. This Multiply site also contains a blog post about XL promotions and makes it easier for customers to pick the items they want at a special price.
As Handono Warih, the general manager of XL Mobile data development, said to TelsetNews:
We see how online activity is growing rapidly, especially online transactions that make shopping simpler for the public . . . Looking at people’s lifestyles, they’re increasingly utilizing online shopping services, so expect to make about ten thousand sales transactions by the end of the year.
Indeed, social commerce is now gaining popularity in Indonesia. It seems this cooperation is the right step for both XL and Multiply to mutually support the growth of both e-commerce and the mobile industry here.
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