28 popular online shopping sites in Indonesia

Indonesian ecommerce is one of the most talked about spaces in Southeast Asia’s tech startup world. Players like Lippo Group, Rocket Internet, Sequoia Capital, SoftBank, and many others are taking the archipelago’s online retail business deadly serious. Logistics plays are now happening in Indonesia faster than locals can eat nasi padang. However, as online sales still only account for less than one percent of the nation’s entire retail sector, Indonesia’s ecommerce space is set to see more growth and consolidation over the next decade or two.

I’ve taken the liberty of putting together a list of popular online shopping destinations in Indonesia. Because most locals will consider this a no-brainer, this list is primarily for global industry stakeholders and outsiders looking in.

A couple of ground rules: I set the minimum threshold of SimilarWeb traffic at 80,000 visits during the month of August 2015. This list includes companies I know are still active in Indonesia. It doesn’t include pure business-to-business ecommerce sites. I’ve also removed now-inactive brands from a previous iteration of this list that ran in 2014.

Have a look, and think about whether you want to shop, invest, or otherwise join Indonesia’s vibrant ecommerce space.

See: Everything an outsider needs to know about Indonesian ecommerce

Online forums and classifieds

Kaskus

Kaskus is the largest Indonesian online community. It was built mainly as an online forum, but it grew to become one of Indonesia’s hottest ecommerce platforms. Users can post articles inside the platform as well as buy and sell items.

SimilarWeb rank: #13 in Indonesia with 20.4 million desktop visitors in August 2015.

OLX Indonesia

Business-to-consumer sites

Marketplaces

Others