Glassdoor to enter Singapore, eyes opening a regional hub

Job and recruitment site Glassdoor announced today that it’s entering the Singapore market.

The US-based company will first focus on raising awareness for employees and job seekers through public relations, social media, advertising, and word-of-mouth activities, along with launching its “Best Places to Work” awards in the country.

Photo credit: Glassdoor

Glassdoor tells Tech in Asia that it’s “inevitable” to open an office in Southeast Asia, saying that Singapore is a front-runner for a regional hub.

“Singapore is a really interesting market for us because visits from people here are already relatively high for the size of the country, which suggests there is a strong appetite for our jobs, reviews, and insights,” says the company.

It claims to have roughly 900,000 site visits from Singapore per month, and it’s expecting this to increase “quite considerably” based on what it has seen in other market launches.

The company also says Singapore would be an ideal hub in the region because a lot of major employers in the city-state are already Glassdoor customers in other markets. However, the company doesn’t have a timeline for the regional hub’s launch.

Glassdoor allows job seekers to search for job listings and comb through company reviews from current and previous employees of a company. It claims to have 62 million unique monthly visitors, 11 million job listings, and 18 localized sites around the world.

Last year, Glassdoor competitor Indeed opened its first Southeast Asia tech hub in Singapore. Called the “Singapore Engineering Centre,” the hub is focusing on new projects to “bring greater transparency on salaries and compensation for both job seekers and employers,” Indeed said.