Say what you will about WeChat – there’s really no disputing that it’s China’s top social app, and as such it owns Spring Festival. But China’s other major social platform, Weibo, celebrated Chinese New Year too. And just like last year, activity on the site broke records as the clock wound down.
Specifically, Weibo parent company Sina says that February 7 saw:
- 134 million active users, a 31 percent increase compared to last year’s 102 million.
- 51.9 million posts, a 15 percent increase from last year’s 45 million.
- A 76 percent year-on-year increase in “interactivity” (although it’s not clear how Weibo measures that).
- 18.2 billion total views of posts on Spring-Festival-related topics.
- 100 million users who nabbed digital red envelopes (lucky money) via Weibo.
The top post of the night came from Shanghai actor Yang Yang, whose message about spending time with his parents (and reminding his fans to try to nab some lucky money) racked up more than 607,000 likes, 571,000 retweets, and 85,000 comments.
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