Ben & Jerry’s Wants Singapore To Name New Ice Cream On Twitter

If you’re having trouble choosing a name for your new product, crowdsourcing one on Twitter could be your answer.

There is also the added benefit of widespread discussion of your brand if you do it right on Twitter or Facebook. Ice-cream maker Ben & Jerry’s has launched a Twitter campaign, titled “Milk Us a Flavor Name,” targeting Singaporeans to help choose a name for its newly launched ice cream.

To participate, follow @BenJerry_SG and tweet your suggested name with the hashtag #Benjerryflavor. The first 500 people who tweet a suggested name to Ben & Jerry’s will receive a scoop of the new flavor at the Ben & Jerry’s shop at VivoCity. Yes, even the silliest suggestions will get a scoop of ice cream free.

This nameless ice cream, as described by Ben & Jerry’s, has “a euphoric blend of vanilla ice cream packed with generous slabs of chocolate-coated toffee crunch.” The description does whet my appetite, so good job on that Mr. Copywriter.

This isn’t the first time Ben & Jerry’s has held a similar campaign in Singapore. In April this year, Ben & Jerry’s launched a Facebook campaign coupled with a guerrilla marketing effort that sent cow mascots storming into offices, mooing and dancing while distributing scoops of the new flavor ice cream to TGIF-laborers.