Continuing its push to reach more people in the Japanese market, Twitter announced today that it has partnered with Yahoo Japan in a deal that would see its messages cross over to Yahoo users:
Today, we are excited to announce that Tweets will be integrated into various services on Yahoo! Japan, beginning with real-time search results (see: realtime.search.yahoo.co.jp). This partnership will allow Twitter content to reach even more users in Japan, one of our biggest international markets. [Note: Link and parenthesis mine]
This comes hot on the heels of last month’s announcement that Twitter had struck a similar deal with service provider NTT Docomo to integrate content into search results. That partnership will enable mobile users (for both smartphones and feature phones) to view the microblog’s content via built-in Docomo services.
According to comScore, Japan is one of the top five countries in the world for Twitter penetration, with 16.8% reach dwarfing the global average of 7.4%. This figure will likely increase even more as a result of these two partnerships. The increasing popularity of smartphones in Japan (including Apple’s iPhone) should also help Twitter reach a wider audience in the nation.
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