This startup delivers boxes in Jakarta. Nope, it’s not Go-Jek

Logistics in Indonesia is a game that many regional ecommerce firms are trying hard to crack. Companies like aCommerce, Go-Jek, Lazada, and SingPost know that if you gain control of deliveries in the archipelago, you’ll have solid footing in the nation’s ecommerce race well before consolidation kicks in. Today, we introduce a new Jakarta player in the form of Deliveree, which lets users book and manage deliveries of anything they want.

A web and mobile app, Deliveree launched in stealth mode a couple of months ago. It is the brainchild of Ardent Capital and Bangkok-based Inspire Ventures.

Ardent is a name tech circles in Jakarta know well. Inspire Ventures, on the other hand, is a new player in Indonesia, looking to make its name in the Big Durian. Inspire Ventures founding partner and CEO Tom Kim says his firm is a venture builder and investor with three offices and more than 100 staff spread across Bangkok, Ho Chi Minh City, and now Jakarta.

“Our first big build has been Deliveree, an ambitious transportation service marketplace for goods with a heavy business-to-business focus,” explains Tom, who’s also Deliveree’s current point man in Jakarta. “We’re operating successfully in Bangkok with a fleet over over 500 trucks and eco cars. We recently launched [in] Jakarta and have quickly grown to a fleet size of 500 vans, multi-purpose vehicles, and city cars.”

See: Southeast Asia: why the money is in logistics, not ecommerce

Four wheels only

Regionally, Deliveree is comparable to GoGoVan or Lalamove. The app lets users send anything they want, so long as it fits in one of their vehicles. Orders may consist of just a single box or loading up a van fully. While Deliveree claims to have a business-to-business focus, the app lets anyone use the product. The firm says big businesses, small businesses, restaurants, shopkeepers, merchants, consumers, and anyone else under the sun can benefit from the courier service.

Tom Kim, founding partner and CEO of Inspire Ventures

Currently, Deliveree only picks up and delivers boxes in Jakarta and the surrounding metro areas of Depok, Tangerang, and Bekasi. In the future, Tom and his crew are hoping to expand the service to other metropolitan areas throughout Indonesia. For pricing, the firm says sending a box via Deliveree costs a little more than a taxi ride. Depending on which vehicle users opt for, and the distance between pickup and drop off locations, prices can fall between Rp 50,000 (US$3.72) and Rp 70,000 (US$5.22), or Rp 4,000 (US$0.30) per kilometer for distances further than 15 kilometers.

Locally, Deliveree will naturally square off with Go-Jek, as it recently unveiled its Go-Box parcel delivery service. However, Deliveree claims it will not challenge Go-Jek to a game of motorcycle chicken in Jakarta’s crowded streets just yet. “Everything is four wheels and at the moment, we do not have a motorbike service,” says Tom. “Of course the numbers change daily, but we have been overwhelmed with [Jakarta’s] demand since we launched.”

See: Southeast Asia’s ecommerce surge is a blessing for logistics

Cash-on-delivery and e-signatures

A convenience for online merchants