Twitter has appointed Mitchell Kreuch, a former Disney executive, as the microblogging website’s managing director for Southeast Asia.
In his new role, Kreuch will be responsible for accelerating Twitter’s revenue growth in Southeast Asia. He will report to Yu Sasamoto, Twitter’s vice president for the Asia-Pacific region.
Previously, Kreuch led Twitter’s agency development in the Asia Pacific for two years and has been a key part of its agency approach across the region.
Southeast Asia continue to play an important role in growing our purpose to serve the public conversations and grow the business. I’m thrilled to announce the appointment of Mitchell Kreuch @mkreuch as Twitter’s new Managing Director for Southeast Asia.
— yu-san (@yusasamoto) January 13, 2022
Kreuch said he aims to unlock more opportunities in the region by helping brands stay connected to audiences.
He also served as The Walt Disney Company’s vice president of digital sales for its online entertainment unit between June 2011 and April 2013. He worked across Disney Channel, Disney Studios, corporate alliances, and consumer products to create digital marketing programs for Disney’s key clients.
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In November 2021, Twitter named Parag Agrawal as the company’s new CEO, making him the youngest CEO of a firm in the S&P 500. Agrawal is paid an annual salary of US$1 million, besides bonuses. He is also entitled to restricted stock units and performance-based stock units, valued at US$12.5 million.
Editing by Collin Furtado and Arpit Nayak
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