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Hi there,
From Dalgona coffee, crocheting, and yoga to work from home and a reliance on food delivery services, to say that the pandemic has changed our lifestyles would be an understatement.
Almost two years on and still in the thick of the Covid-19 pandemic, though, how many of those habits have you shed?
Confession: I made a couple of cups of Dalgona coffee in May last year and did enjoy them, but I’ve been too lazy to make any ever since. Food delivery, though? Still a resounding yes.
For millions of millennials and Gen Zs worldwide, who have been cooped up at home and bored, discount brokers have been a godsend, enabling affordable trading for the everyday investor.
The ascent of US brokerage platform Robinhood in the past year has been talked to death, but here in Asia – specifically India – one local platform has welcomed a flood of young and savvy investors, who were lured in by its dirt-cheap fees and intuitive platform.
In this week’s big story, Arpit dives into Zerodha, an 11-year old Bengaluru-based fintech unicorn whose name has become synonymous with stock trading among many young Indians, who drove its precipitous growth in the past year. Talk about being in the right place at the right time.
Today, Zerodha has 7.3 million users, with nearly 5 million active traders – or 20% of the active user base in the Indian brokerage industry – many of whom are first-time traders taking a stab at investing.
Will the rally last though? The CEO was surprisingly candid during our interview. Read on to find out more.
— Melissa
THE BIG STORY
Trial by fire awaits Zerodha, India’s hottest stockbroking app

Image credit: Timmy Loen
Zerodha has gained from booming markets and a surge in new investors. But while its CEO is bullish about the future, he fears that a bubble may pop soon.
TRENDING NEWS
STARTUP WATCH
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