A brand is an asset that a business doesn’t have full control of.
So, even to the most experienced marketers, branding is always a tough nut to crack. There isn’t a foolproof branding guideline that works on every brand, simply because each of them is diverse in many aspects. Even when two brands are similar, it is the marketers’ job to differentiate one from the other.
The set of slides that you’re about to view isn’t new, but it would nonetheless inspire marketers, and possibly change how they look at branding.
The slides have accumulated almost 600,000 views and we can see why. In 162 clicks, it brings you through a journey of essential branding lessons via a minimalistic PowerPoint design. Enjoy!
The Brand Gap
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