Branding might be one of the most important aspects of any business, be it large or small, retail or B2B. Branding is not just an impressive and memorable logo,...
AdNear has just dropped the Ad from its name, to become Near. Last week, News in Shorts dumped News to get a shorter name - Inshorts. Why did they have to do it...
12:08 pm on Jul 18, 2015 by Nitin Sharma
As a successful brick and mortar store owner, you might be assured of the bright future of your business. But it is quite possible that your business may face s...
11:00 pm on Jul 5, 2015 by Saurabh Nangia
Good news spreads like wild fire. But bad news escapes with the speed of the light. The same can be said about the customer reviews of your product online. It w...
3:27 pm on Nov 18, 2014 by Daniel Tay
Jazz Tan knows full well what a lifestyle of gangsterism and drug abuse can do to the lives of the youth.
7:18 pm on Nov 3, 2014 by Josh Horwitz
An investor-turned-entrepreneur is hoping to build a homegrown Chinese luxury brand from scratch. His pitch? Crazy expensive flower bouquets.
3:01 pm on Aug 5, 2014 by Ezra Ferraz
Raket.ph is leveraging the strength of its domain name and branding to quickly grow its number of users.
8:29 pm on Jul 30, 2014 by Andrew Collins
While there's still a lot of censorship, China's government is now taking a far more subtle approach to grooming its image using social media. Here's how.
4:26 pm on Mar 5, 2014 by Christina Bernard
In order to fight back against the ‘Kakao tax’, Google is offering to lend its own brand to local Korean app developers.
9:58 pm on Dec 3, 2013 by Josh Horwitz
Uber is spreading rapidly throughout Asia and around the world, and as it attempts to conquer new markets, it must ramp up its marketing to attract attention. B...
9:00 am on Aug 13, 2013 by C. Custer
China’s mobile phone market, particularly its smartphone market, is huge and growing fast. China has dozens of domestic companies that produce handsets, but whi...
8:00 pm on Dec 7, 2012 by Bhupendra Khanal
At Simplify360, we are building a company that sustains. We are neither looking for quick revenue nor looking for a quick exit. So we build a strategy that buil...
8:20 am on Jul 2, 2012 by SGE
Using the wrong colors for your brand might turn customers away, according to this infographic. As such, picking the right color is of great importance not just...
10:48 pm on Jul 19, 2011 by Abhineet Kumar
Digital media company Komli Media has acquired ZestAdz, a mobile advertising company based in Chennai, India. Komli Media announced today that with the acquisit...
12:18 am on Jul 4, 2011 by Willis Wee
There are ways for brands to acquire fans legally and quickly on Facebook. And while Twitter has been a different story up until now, things may be changing.. W...
12:03 am on Jun 23, 2011 by Willis Wee
Following the mysterious take down of Pizza Hut India’s Facebook page, it seems like more big brands are suffering the same fate. As we write this (GMT +8), bot...
10:21 am on Jun 15, 2011 by Ratri Adityarani
As we have already reviewed the fastest growing Facebook pages in Indonesia, this time we’d like to look at India’s most popular Facebook pages. These Facebook ...
11:30 am on Jun 11, 2011 by Willis Wee
Our very own Ratri Adityarani last wrote a post on ‘10 Fastest Growing Facebook Page in Indonesia’ which caught much attention from our readers. At the end of t...
12:10 pm on Jan 14, 2011 by Lisa-Ann LEE
The youngest-ever winner of the Global Brand Leadership Award, Shashank, turned his award-winning blog into a global branding consultancy business.
9:30 pm on Oct 3, 2010 by Amelia Chen
A well-known and respected brand is definitely an invaluable asset to any company. Branding is essential as it plays a strategic role by differentiating itself ...