Branding
BCA takes branding to the bank
We look at how Bank Central Asia became the most valuable brand in Southeast Asia and explore the proposed changes to ecommerce laws in Indonesia.
How ecommerce firms can get the most bang for their buck with digital advertising
Fierce competition in Southeast Asia means that companies that do digital advertising right will have the edge.
How Shopee infiltrated the psyche of the masses
To achieve dominance in the tech industry, you need to indoctrinate the masses and gain an undyingly loyal following.
JD.com-backed Pomelo launches branding platform for fashion brands
Prism offers services such as designing, manufacturing, fabric sourcing, merchandising, and trading.
How Shopee is helping these businesses scale in Southeast Asia’s competitive online space
Taking a hyperlocal approach is one way businesses can navigate the region’s unique and changing landscape.
This Shopee project manager is carving her own path to success with the ecommerce giant
A background in mechanical engineering didn’t stop her from pursuing a career in tech.
InMobi partners with Gojek to offer brand solutions to SEA clients
The service will be available across Indonesia, Singapore, Vietnam, and Thailand.
Expanding your tech presence in Asia? Here’s how we can help.
Studios – our latest kid on the block – offers integrated media, marketing, events, and design solutions.
How we built our startup’s PR strategy, plus tips on choosing an agency
Here’s the model and the checklist we used.
A quick guide to naming your startup
Tips from someone who has refined the craft over the years.



