Branding

Recent Posts

3 Benefits Bloggers Enjoy

8:55 am on Mar 12, 2010 by Willis Wee

Whenever we introduce ourselves as bloggers, we are often greeted with skepticism. Well, at least in Asia. It is definitely easy to belittle the power and benef...

Gillette Drops Tiger Woods

12:04 am on Dec 14, 2009 by Willis Wee

Gillette has joined the list of brands that dropped Woods from their marketing campaigns. The Proctor and Gamble owned brand was pretty direct about the drop: “...

Tiger Woods Dropped By Big Brands

1:00 am on Dec 13, 2009 by Willis Wee

For the past week, the Tiger scandal has been splashed all over both social and traditional headlines. Tiger’s unblemished reputation is now stained by his infi...

Top 50 Mentioned Brands On Twitter

11:08 pm on Nov 1, 2009 by Willis Wee

Last month, we reported that 20% of tweets contain a brand name. We can use Twitter’s real time search to check out the mention rate of a particular brand, but ...

5 Social Media Disasters

11:31 am on Sep 21, 2009 by Sebastian Barros

Social media has given consumers a whole new voice. A recent study by Penn State’s College of Information Sciences and Technology found that 20% of Twitter upda...