How Tech in Asia Studios creates better value than the traditional agency

We live in a very different world from that of our parents. Whether it’s the way we pay, the media we consume, or how we commute, things have changed tremendously over the years.

The same applies to businesses. As people’s preferences and demands have shifted, businesses have had to evolve and adjust the way they build their brands and connect with customers.

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Traditional advertising and public relations agencies still have their place today, but what they have to offer may not quite work for companies and startups navigating the fast-paced, ever-changing tech world.

So today, allow us at Tech in Asia Studios – Tech in Asia’s in-house agency – to share why we can deliver better value than a traditional agency when it comes to the tech and startup world.

1. We know the ins and outs of the scene

Having been in the Asian tech and startup space for over a decade, we understand how things work. We’ve seen how some of the region’s biggest tech companies – Grab, Gojek, Tokopedia, and Sea Group, just to name a few – evolved from fledgling startups to regional powerhouses playing on the global stage.

We have also worked with countless early-stage startups to help them uncover and promote their brand identity, key messages, and best campaign tactics.

As our marketing lead Amanda Yesionowski has shared, our niche and long-standing business gives us an edge: Impressions on our channels aren’t just vanity metrics because we’ve consistently promoted content that meets the needs of regional tech stakeholders. And our audience understands that this is our value proposition.

Our knowledge, expertise, and position in the industry allow us to provide better solutions to clients’ marketing challenges and help them stand out.

2. We’re agile and lean

At Tech in Asia Studios, we pride ourselves on being more flexible and agile than a traditional agency. We can adjust campaigns as needed to respond to ongoing trends and what’s happening in the market. We can also offer products and services that enable our clients to move quickly and flexibly.

A great example of this is our Studios Credits package, launched in response to our newsroom coverage of budget cuts across the tech industry. With this package, clients can choose how they want to work with us as they don’t have to tie themselves to specific inventories.

Think of it like paying for credits on ClassPass – but instead of spending them on exercise and classes, our clients can use their credits across all our different inventories, be it articles, events, or podcasts.

Photo credit: Tech in Asia

3. We’ve got connections

4. We’ve got you covered, no matter what you want to do

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