Top 8 hottest social media marketing trends in 2017 (Infographic)

Around the globe, billions of people are already hooked up to various social media networks to exchange information with their peers and families in real time. But for businesses, every status update, tweet, like, or hashtag offers some real opportunity that can give them an edge in the competition nowadays.

Throughout the years, the world of social media marketing has evolved from a mere fad into one of the most indispensable tools in marketing. And as we begin 2017, new trends and shifts will surely shape the face of this industry again, from this year onward. And to ensure that your social media marketing strategy and tactics are up to date, having a strong footing on these latest trends is now a must.

Here are the key takeaways from the infographic below that you should consider if you want to make the most out of your social media marketing efforts this year:

1. More livestream videos
2. Increased capitalization of chatbots
3. Increased usage of ephemeral contents
4. More social media platform consolidations
5. Increased usage of multi-channel digital marketing strategies to address the challenges in acquiring organic social traffic
6. Use of virtual reality and augmented reality in social media, especially on Facebook, as a norm
7. More personalized content and ads
8. More traction for social media influencers

Learn more from this infographic from CJG Digital Marketing which presents the top social media marketing trends that can help you ramp up your marketing strategy this 2017.