A case study of Carousell’s UX design

Yoonjeong (Shannen) is a TIA Star Contributor and publishes high-value content that serves the Asian tech community. Read more from TIA Star Contributors here.

Disclosure: The author of this post is not affiliated with Carousell.

I have decided to become a minimalist. So, I gave many of my stuff away to my friends, but some expensive and new stuff I couldn’t just give away. Why not sell them at a reasonable price? This was why I installed Carousell on my iPhone. And yes, I couldn’t just sit down and use the app as it is.

But I do highly value the app’s concept: it adds some 💵 to my bank account, I can get stuff at cheaper prices, and it helps us preserve the environment at some points.

Where I was struggling

Using Carousell for the first time, I was confused. As a UI designer (who wants to become a UX designer), I wanted to improve its UX. I chose these two flows:

• Onboarding and sign up
• Listing and editing a product as a seller

Here was my internal dialogue (please don’t laugh):

Done! Took me four minutes. Now, I’m selling a bag.

My redesign objectives

• Eliminate the confusing moments and solve pain points
• Attract users in a clean manner at first glance
• Prompt action

My design process