The mobile app market is overcrowded with millions of apps. In order to stand out, your app needs to bring in a combination of exceptional performance and great design.
What first attracts a user to the app is its look and feel. The functionalities and features are important, but come into play only when the design is successful in engaging the user. Moreover, the functions of an app has to be in sync with the design, so that app screens are optimised and can handle the user heavily navigating the app.
We often see app designers make terrible mistakes with the app design. The mistakes may be attributed to their lack of knowledge and experience, or inability to understand the specific need of the app and its target audience. App design mistakes can make or break your app. The first impression of your app means a lot and if the app fails to cast a good first impression, it rarely gets a second chance to prove itself.
Common app design mistakes lethal to your app
Cluttered app design
A mobile app is accessed on a device with a small screen. Stuffing too many things on the app screen may lead to an app being illegible, which would dissuade the users from continuing with the app, especially when there are similar apps in the market.
A minimalistic approach needs to be followed while designing the UI/UX of a mobile app, and only the most vital components should be there in the app design. Distributing these components among different screens of the app is also a good way to decongest the app, and at the same time offering the same functionality to users.
Lack of visual cues
A design may appear very simple to the app designers, as they spent a lot of time building it.
However, for a first time user, the same design may appear vague. If there are no visual cues, the users may get perplexed and abandon the app. To prevent such an occurrence, it is advisable to make the designs intuitive and provide universal cues like conventional symbols and navigation models.
The design principle should be uniform, so that once the users get used to the initial navigation, they can move across the app using the same principle without getting stuck.
Lack of standard icons
At times, in order to be unique, app designers do away with the standard icons that have been designed by acclaimed mobile designers.
As the users might be more familiar with these icons, doing away with them can spell confusion and might lead users to abandon the app. With the plethora of options available, a user might be able to uninstall your app and look for a replacement in a shorter amount of time than it takes to learn to use a complicated app.
App design not in sync with the operating system
Concluding thoughts
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