Mobile Marketing
Finance app installs drop 17% in APAC: AppsFlyer report
Fraud rates in Asia-Pacific finance apps dropped from 41% to 22% in 2025.
Diya Lal · · 2 min read
AnyMind Group enters Saudi Arabia
In 50 Words: This marks AnyMind Group’s second market in the Middle East and 15th globally.
Putra Muskita · · 1 min read
Singapore sales tech firm scores $6m in MassMutual-backed series A
Privyr will use the new funding to improve the company’s products and increase market penetration.
Jenina Ibañez · · 1 min read
US-based CleverTap acquires mobile marketing peer
The acquisition will combine the customer engagement and retention products of both CleverTap and Leanplum.
Jenina Ibañez · · 1 min readInMobi launches new solutions to help telcos monetize content
InMobi said its new suite has already been adopted by three telecom providers in North America, Latin America, and the Middle East.
Kul Bhushan · · 2 min readBehind the idea that spawned a multimillion-dollar business
The founder journey of CleverTap’s Sunil Thomas was full of “wow” moments and a lot of hard work.
Nathaniel Fetalvero · · 2 min readA privacy checklist for mobile marketers in the post-iOS14 era (Infographic)
With the release of Apple’s new privacy framework, aligning your viewpoints with your vendors’ has never been more crucial.
Rebecca Liew · · 1 min read6 Questions with CleverTap’s APAC sales director
Marc-Antoine Hager discusses the importance of customer retention and the exciting future of mobile marketing.
Melvin Chen · · 1 min readEngaging customers in smartphone-obsessed Asia Pacific
It’s not enough to simply build a great product when the competition is so fierce.
Samantha Cheh · · 6 min readAs users reclaim privacy over their data, what could this mean for mobile marketers?
Can advertisers find a balance between running personalized ads while respecting user privacy?
Rebecca Liew · · 5 min read