What is one aspect of mobile marketing the industry should pay more attention to?

According to CleverTap’s Marc-Antoine Hager, it’s customer retention.

“If you don’t tackle churn, you will end up needing more acquisition, which is costly and not super optimal,” explains the mobile marketing firm’s Asia-Pacific sales director. “In a sense, retention is the new growth.”

In this video, Hager further discusses the need to focus on customer retention, recalls his favorite memories working at CleverTap, and shares what he’s most excited about in the field of mobile marketing.

CleverTap helps companies build valuable long-term relationships with customers by giving them access to real-time behavioral analytics and a platform with which companies can engage users on the right channels, at the right time, and with a message that resonates.

Find out more about how to build a robust mobile retention strategy by downloading CleverTap’s guide, which includes more case studies and tips.

This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.