Evolving Ecommerce
1 Season | 3 Episodes
Ecommerce in Southeast Asia has changed a lot in the past few years; a combination of digitalization and the evolution of consumer preferences has created a whole new landscape. In this video series, Tech in Asia takes a close look at the changes taking place and how businesses can adapt to stay relevant in this new era.
Evolving Ecommerce | S1E3
Going beyond mobile-first: Automation, AI, and apps
Meta Singapore’s Damian Kim and Sephora Digital’s Shyam Sandilya discuss how ecommerce businesses have evolved in a mobile-first landscape.
Evolving Ecommerce | S1E2
Brand building in the new age
In the current age of online shopping, consumer journeys are increasingly non-linear, and a single click could bring a customer from awareness to purchase.
Evolving Ecommerce | S1E1
Digital transformation and the role of mega sale events in SEA
Digitalization and mega sale events have created a whole new ecommerce landscape.
