The Playbook: Shopee
1 Season | 3 Episodes
The Playbook: Shopee is a series that breaks down how the Singapore-headquartered online shopping platform rose to dominance, detailing the tactics it used in its journey to weed out competitors and become Southeast Asia’s top ecommerce player within five short years.
The Playbook: Shopee | S1E1
How Shopee made its bid for SEA’s ecommerce crown
The ecommerce giant’s conquest of Southeast Asia began with a mix of strategic timeliness and an effective marketing strategy.
The Playbook: Shopee | S1E3
How Shopee launched its attack on Lazada’s weakness
Shopee had one last hurdle to overcome in the race to become a Southeast Asian ecommerce giant: Lazada’s undisputed lead.
The Playbook: Shopee | S1E2
How Shopee infiltrated the psyche of the masses
To achieve dominance in the tech industry, you need to indoctrinate the masses and gain an undyingly loyal following.
