kongzhong

Guild Wars 2 has already had some success charging Chinese gamers an up-front price for access, but it may be about to launch a free-to-play trial system, too.

Nick Yang of Lebox Capital, also the founder of Kongzhong, took to the stage at Mobile Game Asia 2014 to dispense sound advice on investing in China’s game market.

China will square off against North American and European players at Gamescom in the Guild Wars 2 International All-Star Tournament.

Kongzhong-distributed Guild Wars 2 has sold well over 500,000 copies of its pay-to-play MMO in China already, but a security scandal threatens its future.

Ever wanted to hear the Guild Wars 2 theme song, “Fear Not This Night”, in Chinese? Well now you can, and it’s pretty awesome.

You can pre-order Guild Wars 2 from China starting today, and Chinese gamers will finally be able to enter the realm for real on May 15.

If you’re based in China, you could get Guild Wars 2 for as low as $14, or as high as $114! It all depends on which edition you choose to go for.

With a low one-time price, Guild Wars 2 could be poised to challenge the traditional MMORPG monetization model in China.

Guild Wars 2 has had a rough year, but NCSoft hopes a China launch will be the cure. Monetization is likely to be a sticky issue, though.