dekoruma

We look at Dekoruma’s 2023 financial figures and an Indian firm’s US$300,000 seed round.

The Indonesia-based furniture marketplace grew its revenue in 2023, but so did discounts to customers, which rose over 6x.

Between 2020 and 2024 so far, direct-to-consumer players in the F&B space attracted the most funding, followed by those in the FMCG segment.

In The Checkout this week, we highlight furniture startups in the archipelago, and look at why and how tech incumbents offer more affordable products.

Firms like Bioma and Monoliving are setting themselves apart from players like Dekoruma through their innovative business models.

While large marketplaces continue to be dominant, smaller niche players are making their mark.

Dekoruma said that its revenue has tripled over the past 18 months and expects to turn EBITDA positive by the end of 2022.

It plans to further invest in Soma, its proprietary interior design and project management application.

Fabelio and Dekoruma both cater to Jakarta’s first-time homeowners, but with different approaches.

Its furniture sales have increased five-fold in the past 18 months.