Amazon India

Amazon plans to equip 15 million enterprises with AI tools by 2030 for enhanced selling.

The global fad is pale in India when meeting local needs, and yielding to startups that better understand the Indian customer.

Shipping rates have also been reduced, with national shipping fees for external fulfillment dropping to 65 rupee (US$0.76).

It offers a cost-effective way for new brands to scale quickly, but there’s a catch regarding commissions.

Amazon, which launched in India 10 years ago, has digitalized over 4 million small businesses and facilitated over US$5 billion in exports.

Amazon will stream and promote made-in-India content on a global scale.

In The Checkout this week, we look at how quick commerce is shaping up in Indonesia, and dive into Shopee’s hasty India exit.

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India’s short-video players and general ecommerce marketplaces are vying to capture the country’s up-and-coming live commerce sector.

The investment in the ecommerce major’s Indian B2B arm was made through Amazon Corporate Holdings, Singapore and Amazon.com Inc, Mauritius.