How Indonesia’s First Humor Site Came Back Funnier Than Ever [INTERVIEW]

Claiming to be the original humor website in Indonesia, MalesBanget.com, or MBDC as it calls itself for short, is indeed a pretty funny website. Some of it is hilarious. The website name actually means “very lazy,” it started in 2003 and focuses on funny pictures, online videos, and web series – putting the site years ahead of the likes of Reddit or Icanhascheezburger.

But it’s still business-minded – the site partnered up with online travel service Valadoo recently and news portal Lintas.me last year.

To find out more about monetization and how MBDC is run, we talked to Christian Sugiono via email. He’s the man behind MalesBanget.com and very much a local celebrity.

Interestingly, MBDC went into hiatus for some time, what made you guys relaunch the website four years later?

Yes, we were gone for about four years, because at that time we felt that the internet wasn’t ready to accept us. We have returned after years of practice from all around the world to give our best to the internet.

What inspired you to build MBDC?

We wish to spread normal everyday things that are interesting when observed from an entirely different point of view, which is the Malesbanget.com way. But we do not always recommend those things that we see differently.

Who are the people behind MBDC?

This is the same MBDC 1.0 team from 2003, now coupled with a professional team with great people in the field of creative, video production, and internet.

Can you share any interesting milestones from your experiences so far?

In the first six months of our first relaunch on April 1 2011, we have passed our first seven digit traffic number without doing any promotions or launching. It was only through social media and we had loyal users from the MBDC before who came back to the site. We have very good traffic growth up until now.