Singapore’s Sqreem acquires youth-focused digital ad platform TotallyAwesome

CEO and co-founder Ian Chapman-Banks / Photo Credit: Sqreem

Sqreem Technologies, a Singapore-based company specializing in AI-powered digital behavior analysis, has announced its acquisition of TotallyAwesome, a Singaporean digital ad platform focused on marketing to Asia-Pacific youth.

The financial terms were not disclosed, though the TotallyAwesome team will join Sqreem’s global workforce.

The deal comes after Sqreem acquired Trade Indy, an advertising firm from Melbourne, in March 2024. In 2021, Sqreem also acquired Gamma SSP, a programmatic ad solutions firm.

The TotallyAwesome deal aims to combine Sqreem’s AI tech with TotallyAwesome’s user base to create “precision-targeted web environments for young users and their families.” It would also help Sqreem navigate ethical youth marketing amid rising global debates on responsible AI usage, especially around vulnerable audiences.

“Our combination of tech and expertise will demonstrate how brands can precisely tailor their engagement with kids, teens, and families while prioritizing safety and trust,” said Ian Chapman-Banks, co-founder and CEO of Sqreem.

Sqreem was founded in 2006 and provides B2B solutions using AI to analyze digital behavior. These solutions cater to enterprises in advertising and various other commercial fields.

TotallyAwesome, meanwhile, has worked with clients like Lego, Nerf, and Hot Wheels to build digital microsites, games, and quizzes for young audiences. It also provides consulting, media planning, and engagement services.

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