Singaporean telecom company Singtel has launched an unmanned 24/7 pop-up store to introduce customers to a tech-driven retail experience.
The Unboxed storefront / Photo credit: Singtel
The Unboxed store is equipped with a facial recognition-enabled roving bot that gives customers personalized recommendations.
Customers can sign up for mobile plans, make bill payments, top up prepaid cards and Dash wallets, and get SIM card replacements through video-assisted self-help kiosks.
The store’s roving live bot guiding a potential customer / Photo credit: Rendy Aryanto/VVS.sg
They can also immediately collect their purchases through an in-store PopStation.
The store, which is currently located in the central business district at 20 Pickering Street, is modular and movable. Singtel plans to move it to new locations in the country every few months to serve more customers.
Making transactions through the store’s video-assisted self-help kiosks/ Photo credit: Rendy Aryanto/VVS.sg
“Our digital transformation integrates online and offline customer touchpoints to deliver fresh and fuss-free buying experiences to consumers,” said Yuen Kuan Moon, CEO of Consumer Singapore at Singtel.
Security for the store is provided by information and communications technology solutions provider NCS, which partnered with Singtel and SingPost to develop a round-the-clock security platform called Sentinel.
Editing by Charmaine de Lazo
(And yes, we’re serious about ethics and transparency. More information here.)
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
