Razer Fintech steps away from gaming spotlight with Fiuu rebrand

Photo credit: Razer

Now operating at a profitable level, Razer’s fintech arm is getting a new look and feel – rebranding from Razer Fintech to Fiuu.

This move marks a pivot toward independence and a sharper focus on the digital payment sector, the company said in a statement. It would help Fiuu inch away from the gaming-focused reputation that the name Razer would imply.

The rebrand follows the company’s recent partnership with Philippines-based buy now, pay later firm BillEase.

Fiuu will also see changes to its leadership. Lee Li Meng will become the firm’s executive chairman, with Eng Sheng Guan taking over as CEO. Eng previously served as the executive director of Razer Merchant Services, Fiuu’s B2B payments unit.

Razer said that under Lee, Fiuu has generated “exceptional growth,” with revenue doubling over the past four years. The company also said that the fintech firm recorded more than US$6.6 billion in total payment volume for the 2023 financial year.

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