Digital media company Komli Media has acquired ZestAdz, a mobile advertising company based in Chennai, India. Komli Media announced today that with the acquisition of ZestAdz it will be able to offer digital solutions on the mobile platform. These will be separate from the already existing display, video, search, and social media solutions to it offers to agencies, advertisers and publishers.
The mobile advertising industry is growing and Komli Media has strengthened its position by acquiring ZestAdz, which claims to deliver 5 billion ad impressions each month in around 20 key markets. Now the India-based company can deliver ads on the mobile network in the Asia-Pacific region through ZestAdz’s strong advertising and analytics platform.
The acquisition’s terms were not discussed in the announcement but it was mentioned that Asif Ali, the CEO of ZestAdz, would now handle Komli’s mobile product division along with the vice-president of Komli Media, Amit Bhartiya.
Mobile internet penetration in the Asia-Pacific region will grow two-fold from 623 million in 2011 to more than 1.22 billion in 2015, according to eMarketer. The estimated number of mobile users in India is 40 million as of now, and is expected to reach a staggering figure of 200 million users by 2016.
In related news earlier today Vserv, another India-based mobile advertising platform, received funding to the tune of US $3 million.
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