mobile advertising
InMobi founders buy back $250m stake from SoftBank
The buyback was financed through debt, with InMobi’s founders pledging their shares as collateral.
InMobi raises $350m ahead of 2026 IPO
InMobi plans to use a significant portion of the new funding to buy back shares from existing investors.
Ad measurement firm AppsFlyer in $4.5b deal talks
Founded in 2011, AppsFlyer employs around 1,300 people and reported annual revenues of about $400 million.
These rising enterprise tech companies are going further with Singapore’s IMDA
Here’s how their solutions are powering change.
Bytedance launches two marketing apps to achieve $14b revenue target
Bytedance is beating Tencent in providing a full marketing system for its advertisers.
In brief: Mobile ads startup Unlockd blames Google as it files for bankruptcy
It raised US$23 million in funding in May 2017.
5 things we did to make our servers and engineers more efficient
For a mobile ad platform like us, server budgets can stretch up to eight figures a month. We had to go back to the basics.
How bleeding $17k in 40 minutes led a startup to adopt ‘uncommon efficiency’
Uncommon efficiency begins with the idea that to survive and thrive, we need to do more with less.
Opinion: Blockchain can disrupt the Apple/Google app store duopoly
When it comes to buying apps, we’ve traditionally only had two options: the Google Play Store and the Apple App Store. Can blockchain change this?
What I learned entering the Chinese adtech market
Learn and understand the culture. If you do that, everything will make sense.



