Quickbytes: Pivots and reinventions chart this marketer’s path

This article is part of #GiveToGain, Tech in Asia’s 2026 International Women’s Day campaign.

From news articles to podcasts to marketing campaigns, Tiffani Angelica has seen it all here at Tech in Asia. Starting as a journalist on the Tech in Asia Indonesia team, she has navigated a whirlwind in the last 18 months, exploring different functions within the company and taking on her biggest role in life yet – that of a mother.

Tiffani Angelica, marketer at Tech in Asia / Photo credit: Tiffani Angelica

In this interview, Tiffani looks back at her colorful career journey, what inspires her, and what she’s so far learned from being a parent.

The following interview has been edited for clarity and brevity.

For the benefit of our readers, what do you do at Tech in Asia?

I’m currently part of the marketing team, where I focus on content and event marketing. My work revolves around creating stories – through written words, videos, and visuals – that help our audience discover what Tech in Asia has to offer, especially our events.

How did you arrive at this point in your career? What was the journey like? What were some pivotal moments?

I started my career as a content writer at an Indonesian education startup, but advanced quickly – less than a year into the job, the co-founder invited me to help develop the company’s education business.

I said yes and started learning about sales, building business relationships, crafting sales strategies, setting pricing, and identifying what products fit our target market. It was my first real exposure to the education business and its ecosystem from a “helicopter” view.

Tiffani started her career in the edtech world / Photo credit: Tiffani Angelica

After diving deep into the education industry, I became increasingly curious about the world of media, as well as how stories are created and told. That curiosity eventually led me to journalism.

After three years in the education business, my career took a 180-degree turn. Suddenly, I was covering demonstrations, interviewing politicians and presidential candidates, and even producing documentary reports on government projects. Those were unforgettable experiences that shaped my perspective as a storyteller.

My journey in the journalism field continued at Tech in Asia, where I was first hired as a writer. But I soon pivoted again – this time to the role of new media lead, whose job was to create Tech in Asia Indonesia’s podcast.

Today, I find myself in the world of marketing.

What is your biggest achievement at Tech in Asia?

What about the biggest challenge you’ve faced in your career? How did you overcome it?

Do you think the tech industry has done enough to promote gender diversity and empower women?

Who is your female hero or inspiration? Why?

What is the best advice you’ve ever received?

On the flip side, what is one piece of advice you’d pass down to other women looking to get into the tech space (or in general)?

The theme for this year’s International Women’s Day is “Give to Gain.” What does this mean to you, and how do you intend to give to gain?