Xiaomi may not be planning to sell smartphones in the US this year, but that doesn’t mean the company lacks for ambition on the mobile phone front. In fact, it’s just the opposite. At a press event related to China’s National People’s Congress (of which he is a member), Xiaomi CEO Lei Jun told reporters that in 2015 Xiaomi plans to sell between 80 and 100 million smartphones. He also said the company is hoping to do between RMB 100 and 200 billion (US$16-32 billion) in total revenue this year. (UPDATE: Lei Jun first gave this goal for unit sales in March 2014.)
If Xiaomi hits the upper end of those targets, it will be nearly doubling its sales from 2014. Last year, according to Lei Jun, Xiaomi sold 61 million smartphones, and took in RMB 74.3 (almost US$12 billion) in revenue.
Separately, Lei Jun also re-emphasized that this year the company will remain focused on smart hardware devices. He again denied rumors Xiaomi will make an electric car, and added that the company isn’t interested in making furniture or selling real estate either. “Reading all of these [rumors] in media reports about Xiaomi, I can’t even tell what Xiaomi does,” the CEO reportedly chuckled.
See: Xiaomi Power Bank proves popular as phone users seek a cheap battery boost
(Source: Sina Tech)
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