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C. Custer ยท ยท 2 min read

Lei Jun: Xiaomi wonโ€™t make an electric car in the next 3-5 years

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Fans of Xiaomi and fans of alternative-energy vehicles have been tantalized over the past year by rumors that Chinaโ€™s hottest smartphone company might be getting into making electric cars. Other Chinese internet companies are doing it, after all, and there were signs Xiaomi was headed in that direction. But at an industry forum in Northeastern China on Monday, Xiaomi CEO Lei Jun said that at least for the moment, Xiaomiโ€™s not working on an electric car.

According to Sina Tech, Lei Jun made it very clear that Xiaomi will not work on an electric car in the next 3-5 years, regardless of how much the market seems to be heating up. โ€œThis is unrelated to the market [conditions],โ€ Lei Jun said. โ€œWeโ€™re focused on doing the products [weโ€™ve already announced] well, thatโ€™s enough of a challenge [โ€ฆ] What Xiaomiโ€™s going to do over the next five years is already on the table.โ€

โ€œItโ€™s not that we arenโ€™t optimistic [about the electric car marketโ€™s potential],โ€ he added. โ€œItโ€™s that our energy is limited.โ€

This is certainly disappointing news to Xiaomi fans, and to those who had hoped the companyโ€™s red-hot reputation in smartphones might get young Chinese consumers excited about alternative energy vehicles if the company turned its eyes to the electric car market. But it will come as good news to those who fear Xiaomi has already spread itself quite thin, with a variety of smart product lines to focus on and expanding businesses into a variety of Asian countries in addition to the West.

Yesterday, Xiaomi also announced a new GoPro-style portable action sports video camera.

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Community Writer

C. Custer

Former editor and motion graphics artist for Tech in Asia. Currently content marketer at Dataquest.io