Rakuten CEO Hiroshi Mikitani has confirmed the deal to AllThingsD, but no acquisition price for Singapore-based Viki has been specified. However, sources in the industry indicate the video site to be worth $200 million. Hiroshi explained:
Our foundation is not only limited to e-commerce, but an intention to strengthen our ecosystem in Japan and worldwide. We have been looking into finding a global solution for video.
Viki is a Hulu-like site for the rest of the world, featuring a unique, crowdsourced subtitling system that makes videos accessible in about 170 languages.
(Editing by Paul Bischoff)