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Paul Bischoff · · 2 min read

Nearly one quarter of China’s population now shops online

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The deputy minister of China’s Ministry of Industry and Information Technology (MIIT), Shang Bing, today took the stage at Beijing’s annual China Internet Conference to dish out the latest stats on the country’s internet users, according to QQ Tech.

He says 52.5 percent of Chinese internet users now shop online – about 332 million in total. Shang reiterated previous statistics from June showing internet penetration is at 46.9 percent. China has 632 million internet users, 527 million of them access the internet on mobile devices. The number of people in China accessing the internet via mobile surpassed the number accessing it via PC for the first time this year.

So if almost half the population is on the internet, and over half of those people shop online, that means those 332 million online shoppers make up about one quarter of the country’s population.

Shang went on to say 30 percent of China’s internet users are now on broadband connections of at least 8Mbps or higher. China has been pushing to upgrade its broadband infrastructure so more homes have access to faster internet. Nearly 54 million are connected via fiber-optic cable.

He says 40 percent of all mobile users subscribe to 3G or 4G mobile services.

Since 2013, Shang says China’s internet sector has undergone more than 30 mergers and acquisitions each worth over US$100 million.

See: China now has 486.5 million 3G subscribers, but only 14 million on new 4G network

(Source: QQ Tech)

Editing by Terence Lee; top image from Flickr user bfishadow

(And yes, we’re serious about ethics and transparency. More information here.)

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Paul Bischoff

Paul Bischoff is an American multimedia journalist based in Beijing. He co-founded and authored the now-retired Beijing Tech Report, and has also worked at the Xinhua News Agency and a local ABC TV station in the US. He’s generally against writing about himself in the third person, but occasionally makes exceptions. You can follow him on Twitter @pabischoff.