PlayMoolah

Company

PlayMoolah offers parents the tools to teach their kids about money. Its approach involves getting children to learn through play and real-world decision-making. It utilizes a balanced curriculum that teaches kids to earn, spend, save, invest, and give. It also enables parents to get involved with their kids and bond. PlayMoolah was founded in January 2011 and is headquartered in Singapore.

Products

PlayMoolah: A web platform that teaches kids aged 6 to 11 how to save, manage their cash, and earn an allowance. The experience involves letting kids create avatars that engages a virtual world where they can play games, earn virtual currency (called Moops), and learn about careers and personal finance. Parents have the option of monitoring and tracking their child’s progress.

The goal of PlayMoolah is to teach kids about real-world savings behavior. By tying the game with real-world physical actions, it teaches children concepts like delayed gratification, setting concrete goals like saving $1 a day for a bicycle, and giving generously. Children can opt to donate their money, time, or talent to charitable organizations that have partnered with PlayMoolah. While operating on a tiered subscription model, it gives free subscriptions to lower-income families. Its traction is undisclosed.

Coin Catcher:  An iPad game that teaches children about wants versus needs and identifying coins from the United States. The game uses accelerometer-based controls to test both cognition and dexterity in over 50 levels. Its traction is undisclosed.

Moolah It: An iOS app that functions as a wishlist for kids, designed to help them learn about budgeting, prioritization, and impulse control.

Yusheng Rush: A Chinese New Year themed iOS game where players find over 50 ingredients with a limited shopping budget in order to construct a Yusheng dish.

People

Co-founders: Min Xuan Lee and Audrey Tan
CTO: Arul Prasad
Product lead: Mingding Han

Funding