PicMix Crosses 10 Million Users, Will Launch Physical Gift Cards

Indonesian-made photo app PicMix revealed today that it passed the 10 million user mark last month, around three months after the app reached eight million users. PicMix is now available on Blackberry 10 thanks to a new app, which is quite natural seeing that the app met its viral success on Blackberry’s legacy platform.

Founder Calvin Kizana, who is at the Blackberry Live 2013 event in Orlando, Florida, told us that they’re going to introduce physical PicMix gift cards soon (pictured right), which can be used to top up virtual money inside the PicMix app to buy things like premium frames, filters, and stickers. The gift cards will be sold at Indonesian convenience stores such as 7-11, Lawson, AlfaMart, and Carrefour. Internet cafes in big cities like Jabodetabek will also sell them.

The cards are touted to be priced at IDR 20,000 (US$2). The gift cards are made in partnership with online payment service IndoMog which also sells game vouchers at the convenience stores mentioned above. The gift cards will complement PicMix’s online sales which are already available worldwide via credit card, PayPal, and local carrier billing.

(See also: 25 of Asia’s Top Photo Apps to Take On Instagram)

If you happen to be at the BlackBerry event, you can head over to the PicMix’s booth to find more information about the startup.