Roehl Niño Bautista · · 1 min read🇵🇭 retail group taps MoEngage to grow ecommerce channels
AllValue, the retail firm of the Philippines-based parent company Villar Group, has partnered with MoEngage, an AI-powered customer engagement platform, to grow the ecommerce channels of its home center AllHome and supermarket AllDay.
Photo credit: AllValue
Owned by the Villar family, a local political and entrepreneurial clan, AllValue is “betting big on a digital wave” with the partnership by gaining insights on its current customer behavior data on purchases, logistics, and payments. AllHome has 52 stores nationwide, while AllDay has 33 supermarkets.
“With more and more customers discovering our enhanced ecommerce experience, we recognized the need to align ourselves with a data-driven mindset to mount effective customer-facing campaigns and to further drive our platforms’ development,” says Camille Villar, vice chairman of AllValue and a member of the country’s House of Representatives.
The Philippines’ ecommerce market stands at over US$3.5 billion as of 2021, according to a Statista report. Meanwhile, the Southeast Asian ecommerce market is estimated to generate US$233.8 billion in sales by 2025.
Editing by Collin Furtado and Lorenzo Kyle Subido
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