Roehl Niño Bautista · · 1 min readVinaCapital Ventures buys stake in Web3 analytics firm
Vietnam-based VinaCapital Ventures, the tech investment arm of VinaCapital Group, has bought a stake in M3TA, a Web3 data analytics firm for gamers. Financial details of the deal were not disclosed.
Photo Credit: VinaCapital
Founded by Daniel Nguyen in 2021, M3TA’s AI-powered platform helps guilds manage their members and scholars by processing data on digital assets and performance. The platform also includes learning and education features, allowing guilds to grow their own communities.
M3TA was built to address structural inefficiencies within blockchain gaming and guilds, where a lack of data led to “massive” underutilization of assets and “disproportionately high” gamer turnover, the company said in a statement.
The firm is looking to apply its tech to improve consumer understanding of the metaverse, where businesses and consumers are expected to spend about US$5 trillion by 2030, according to a McKinsey report.
“The case for user data analytics in Web3 is far from mere emulation of that in Web2. Blockchain technology adds such a layer of complexity with decentralization that getting to know your customers is no longer the same exercise it once was in traditional businesses,” said Nguyen.
VinaCapital Ventures has recently taken up a stake in Dutycast, and it has also backed GlobalCare and GoStream.
See also: These are the most active investors in Vietnam’s startups
Editing by Deepti Sri and Lorenzo Kyle Subido
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