This Indian startup gamifies math practice for kids around the world. And it just raised funding

Great speed, stronger fundamentals, and no silly mistakes in math. That’s what LogicRoots wants to do for grade 1-5 kids. With each game session on its app Mathaly, kids get up to 20 times more math practice than what they get during classes, making them better and faster at math.

“Everyone from parents, teachers, and even governments are trying to ‘push’ learning, which is very expensive in terms of time and effort and also highly ineffective in terms of the learning outcome. At Logic Roots, we are generating the ‘pull’ to practice by gamifying learning,” says Gunjan Agrawal, co-founder of LogicRoots.

The three-year-old startup today announced it has raised US$400,000 from a group of angels through networks like ah! Ventures, 91Springboard, and Calcutta Angels.

LogicRoot is aligned to the guidelines set by global bodies like India’s National Council Of Educational Research And Training, Singapore’s National Council of Teachers of Mathematics, among others.

Focus on app

The startup makes money by selling its products directly to schools, and through ecommerce sites like Amazon, Flipkart, and Snapdeal and via a freemium model on its app.

In India, it has tied up with 21 schools, including Delhi Public School and Maharani Gayatri Devi School selling 8,000 products annually. It charges schools on a per student basis annually, which ranges between INR 400-1,100 (US$6-12). On ecommerce sites, the products sells for INR 299-1,700 (US$4-26).

The app is freemium with up to 10 modules free. For unlimited access, it charges INR 1,250 (US$19). Much of the company’s focus now lies on developing the app further in order to target global audiences.

With fresh funding, it plans to get into more specialized games in the app.

“Mathaly will see extensive gamification, newer levels, and more adventures. Further, we will add depth to the artificial intelligence engine behind Mathaly to make the learning experience truly personal for every child,” says Kunal Gandhi, co-founder of Logic Roots. Both Agrawal and Gandhi are batchmates from IIT-Bombay.

A similar startup in India is Genext Students, which provides supplementary study material to school students. The startup serves K-12 grades and tries to make learning fun through games for every topic.