MTV India once again proved its prowess when it comes to social media marketing. This time around, MTV India organized an Exclusive Preview Tweetup of “Roadies-8” for a group of Twitter Influencers. It went on Twitter’s trending topic.
The first episode of the biggest cult reality series in India “MTV Hero Honda Roadies 8-Shortcut to Hell” is always a treat for its millions of viewers across the country. But a lucky and deserving few witnessed the same. A day prior to the seasons’ television premiere, a group of 50 twitterers from Mumbai got to witness the exclusive preview in MTV India’s office.
With more than 185,000 followers, MTV India has proven that its the best when it comes to capitalizing on social media. It is also the most followed brand in India.
Here is how MTV India actually went about it:
It all started with these tweets
@MTVIndia For the 50 #Roadies fans who want to watch #Roadies8 one day before it airs on MTV you guys have to prove your Roadieness! Get ready…
@MTVIndia 50 hardcore #Roadies fans will be part of an exclusive tweetup at MTV office for screening of first episode on Friday. Interested? #Roadies8
@MTVIndia #Roadies8 starts on January 22. Every Saturday and Sunday 7 pm. Raghu is to Roadies is what our super Twitter fans are to us!
Contest entries started flowing in
@MTVIndia Fill in the blanks: Raghu is to Roadies like __ is to __.Funniest answers with hashtag #Roadies8 get invited to first ep exclusive screening
RT @Sharma_Honey @MTVIndia Raghu is to Roadies like comb is to hair. :p #Roadies8
RT @SavvyDaExplorer @MTVIndia Raghu is to Roadies Like Twitter is to Internet .. 🙂 #Roadies8
The Momentum Continued
@MTVIndia There are still 10 spots left for the tweet up. Any avid tweeters from Mumbai interested in coming for an EXCLUSIVE screening of #Roadies8?
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