A tweet only allows 140 characters but for most businesses new to Twitter, they can’t seem to find the right content to tweet on; except product launches, promotions and hard selling messages.
However, one-way communication can only take you this far on Twitter. Businesses committing this mistake would soon find a decreasing number of followers and if they are lucky, an angry follower would come along to give them a wake up call.
It resembles how lost we were when we first started out on Twitter. What’s more, for people who need to tweet on behalf of a business entity, they are certainly facing an uphill battle.
Be casual, act and tweet like a human. That’s what I propose to businesses. No one wants to follow a business that is too into itself.
Below are 5 ideas on what to say in 140 characters:
1. Picture/Video
Why not share a picture of you and your colleagues making funny faces? It shows others how fun your working environment is.
2. News
A news related to your industry should interest your followers too.
3. Conversation
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