Quest Drop raises money to help the next Flappy Bird soar in Southeast Asia

Image credit: Li ar.

Creating a successful mobile game is hard. Just look at Rovio, which has struggled to find its next hit since Angry Birds. Or look at the maker of Flappy Bird, who hasn’t been able to duplicate his success.

One startup wants to make it a bit easier. Quest Drop, a Singapore-based company, is a sort-of agency which provides a suite of services to help mobile game publishers and developers launch their titles in Southeast Asia.

In other words, it partners with service providers, mixes them up with its own offerings, and offers the aggregate as a one-stop shop to clients. Some of its services include: localization, payment gateways, customer support, social media management, marketing, analytics, and local language customer support.

Some of the tools it offers clients – like analytics, social media management, and customer support – are built in-house.

Quest Drop’s parent company Daylight Studios received the investment from Japanese online advertising network Adways, though terms of the deal were kept under wraps. Quest Drop has been offering Adways’ services to customers. Adways is listed on the Tokyo Stock Exchange and does about US$320 million in annual revenue.

Don Sim, CEO of Daylight, tells us: “We acquire key partners and we resell their services but there is typically no markup on our side. This means the clients get the same price if they talked to us or go direct.”

Without revealing specifics, he adds that Quest Drop is already servicing clients, including Southeast Asian and Korean game publishers.

Update on January 28, 2016: Adway’s revenue is US$320 million, not US$45 million as previously stated.

Converted from Japanese Yen. US$1 = JPY119