Here’s a fun new application from the folks at Toyota (NYSE:TM), which aims to make the mundane process of charging your phone into a fun game.
The app is called ‘Plug-in Championship,’ and the object of the game is to wait until the moving gauge on your screen is full until you plug-in your phone to its charger. Depending on how full the meter is, you’ll be assigned a score and ranked along side global competitors.
Admittedly, this is not going to be a game that you’ll spend hours and hours playing. Maybe not even more than a few minutes. But if viewed as a marketing campaign for Toyota (the company is promoting its electric Prius PHV), then it looks a little more interesting. As you can see from the production value of the promotional video below, the company has clearly dropped a lot of money on this campaign.
This is not the first time that we have seen Toyota promoting its brand with an online game in this manner. Readers may recall that the company created a Facebook game last year called Social Network Racer to promote its FT-86II concept model. And the fact that Toyota is taking this route again, is one indication that the strategy might be working.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
